Burhan

Townhall

• Developed a sentiment analysis algorithm to identify and filter profane language using the SpaCy Python library. • Spearheaded development of Townhall using Flutter, Python, and the Dart programming language. • Deployed Townhall successfully on two major mobile platforms; Google’s Play Store and Apple’s App Store. • Managed all aspects of business development, including market research, financial planning, and design. • Achieved an 8% weekly growth in user acquisition and surpassing 100+ active users.

Noon e-commerce

• Reduced and optimized SQL based cloud-server costs by more than 55%. • Performed ETL and statistical analysis on sales data to generate insights and identify poor performing products across 20% of product catalog. • Automated more than 90% of the reports to vendors using JavaScript and Python. • Analyzed impressions and engagements to develop a customer behavior model, improving marketing strategies and retail KPIs. • Created interactive visualizations in Looker to communicate findings and drive data-informed decision making. Visualizations were used internally by more than 200 people across 3 MENA regions.

Digital Qatalyst

• Explored and improved data models for UAE and KSA government entities, aiding their digital transition. • Developed ALM (Application Lifecycle Management) strategies and examined business capabilities and case studies to identify and improve technological infrastructure. • Designed UML/ERD diagrams to visualize database architecture.

eHomemakers’

• Built and led web design team to successfully deliver projectWhee.com using JavaScript. • Improved website backend to fix set-up issues occurred for SMS based notification system.